If you’re a careing parent or one who would like to become a parent one day, redone will be the perfect match to you – and your child will love us too. Now you probably ask yourself what redone is about?
This is redone.
With our monthly subscription box you’ll get a box including raw textile materials and a written tutorial which describe how to create beautiful and unique fashion pieces for your daugther’s doll right in your mail box each month. Sounds simple? Redone is.
How redone works in a nutshell.
We’ll source scraps from fashion producers to reduce textile waste in production. After sourcing the materials they get prepared in our headquater – we’ve to wash them for instance – and after that the materials become part of one of our boxes. For each box we’ll source different materials so that each box series will become unique like each included tutorial will be unique because it will be created by the help of professional designers. As soon as the redone boxes are packed they will be shipped – in an eco-friendly way – to our customer’s who succcessfully subscribed to our service. Furthermore if someone is just interested in one box for testing for instance they’ll be able to shop them on our e-Commerce website redone.fashion where people can also subscribe. Parts of our profit will be donated to NGOs. The main activity that has to be done by us is marketing especially digital marketing you’ll find more on that at the end of this blog post when it comes to next steps. Feel free to look at our business model canvas in the image gallery below for additional details about our business model.
of world-wide carbon-oxygen is produced by the fast fashion industry
of clothing and footwear is recycled
Key Facts about our Business Model
Monthly subscription boxes including raw materials and DIY tutorials for kids aged 6 to 14 years.
The fast fashion industry puts our all plant under pressure. Waste of textiles rises.
The target audience are adults, especially parents and grandparents who wish to give new learnings and enjoyable experiences to their children or grandchildren. At the beginning, we’ll focus on english-speaking countries.
There isn’t a hard competition out there right now. There are just some subscription boxes in the textile niche which focuses on professionals who want to learn about new patterns and materials.
Primarly recurring payments belonging to our subscription boxes. But we’ll also sell standalone boxes for non-subscribers later on. Furthermore we can sell limited, special and collectors edition in the future.
We’ll primaly focus on our YouTube channel, Instagram and Pinterest because on these platform we could communicate our fashion and design ideas well. Furthermore we’ll run a newsletter and setup search engine marketing campaings.
We’ll pay the fashion producers a little for suppling their scraps. Furthermore we would have to bear the shipping costs, packaging, creation of the DIY tutorials and costs related to running our online shop. But we’ll think that the most of our budget will be spent on digital marketing campaigns.
We’ll primarly focus on selling our first REDONE BOX.
Why one should subscribe to our service.
WE ARE EDUCATIVE
Parent’s all around the world love us because we making their kids more creative and learn them new things related to fashion, design and arts.
WE ARE SUSTAINABLE
Our all environment will thank you the usage of the redone service. We want to reduce textile waste to mitigate the consequences of the fast fashion industry.
WE MAKE KIDS SMILE
Every month we deliver an exciting event which kids all around love. Create their own fashion pieces will make your children’s eyes shine.
How we became redone.
The first part focuses on our solution and this part will be about the way we’ve developed our solution. During this workshop we learned to deploy agile methods like Scrum and the process of design thinking. At the beginning we produced a lot of related documents within our group like personas to better emphasize with people who are affected by the problems related to the fast fashion industry which we’ve selected as the topic to go with. To having all the documents in one place where every member of our group can easily access them we have used a Miro Board. If you would like to take a look on our Miro Board you can do it here. Furthermore we used tools like CryptPad, WebEx and Figma to keep all the things organized as a group.
These are the some of the resulting documents:
Iteration is a quick win
After we’ve finished all the inital documents to emphasize with problem owners, we came up with a first solution we wanted to go with: BAG2SCHOOL. The solution basically focused on working together with school all around the globe and supply them with old clothes and used materials from which the students then should produce new fashion pieces in art classes for instance which can be sold on our own e-Commerce platform afterwards; all profits should be donated to NGOs. But after participating on our first pitch session, we’ve listened to the participant’s feedback and discovered some huge problems related to the supply chain: source old clothes from individuals, supply them to schools all around the world and sell the resulting products on our own e-Commerce platform while keeping track of the schools stock manually sounds nearly impossible. Therefore we decided to apply on of the core elements of being agile: iteration which means that we reshaped our whole solution. Instead of sourcing old clothes from individuals and producers all around the globe, we decided to source scraps from just a small batch of hand-picked fashion producers. Furthermore instead of working together with schools and let them sell their products on our platform, we just focus on individuals without letting them sell their resulting products on our platform. Because of that we are able reduce our supply chain to a bare minimum. We also changed the thinking about how the profits goes: instead of donate all the profits to NGOs, we will become more commerical and we’ll just spend around 25 percent of the profits to NGOs. This is the story about how redone has been born.
After we’ve picked up a new solution, we want to work on, the next question which came up was about how we should setup a e-Commerce website. At first, we came up with the idea to develop our e-Commerce website ourselves. But then we asked why the hell should anyone build an e-Commerce system from scratch when there are a lot of sophisticated systems like Shopify or WooCommerce are available which come on an affordable price. Because of that fact we decided to go with the marketing leader in cloud commerce named Shopify. Therefore we were able to setup our online shop very fast. We’ve just signed up to Shopify, alligned our store design with our brand guidelines, composed some texts and added some sample box products. The current state of our prototype can be viewed here.
Here are two screenshots. One shows our first design proposal made by the help of Figma and the second our initial shop design on which we will improve on until our public launch.
Further related Resources
Launching the redont doesn’t need much budget because we just have to source scraps from fashion producers and afterwards to have to create a beautiful DIY tutorial ourselves – later when we have a running business we’ll create the tutorials in partnership with designers; running the e-Commerce website is just a low-budget amount too. The most budget have to be spent our marketing campaigns. There are many promising digital marketing channels for redone out there. On YouTube we can post videos in addition to the written DIY tutorials and platforms like Instagram or Pinterest we can share the final results and additional learnings related to fashion, arts and design.
We hope you enjoyed the journey about how redone became redone.