AllgemeinDEW2024 – Taipei

Group 1: Designing a pleasant ship visit experience for the German Port Museum

The case

The German Port Museum in Hamburg offers interested visitors guided tours on the old museum ship, the “Peking”. The waiting area for those tours is outside the concrete pier, from which the following issues arise:

  • No possibility to sit down which is especially problematic for elderly or disabled people
  • No protection from wind, rain or sun
  • No restrooms


The Task

To offer exciting tours and turn the time spent waiting into a pleasant experience, the German Port Museum wants to build a sheltered area, providing all necessities for relaxation, enjoyment and education.

The sheltered area should be easily accessible, making it an inclusive and diverse space for visitors, sharing and communication. Another important aspect is the use of sustainable and ethically sources materials. Additionally, the design should allow for easy conversion into the new Port Museum currently in planning, ensuring adaptability and long-term relevance.

Our Group

From left to right:

  • 🇩🇪 Ahmed – Software developer in training
  • 🇻🇳 Evelyn – Business management student
  • 🇻🇳 Aris – Business management student
  • 🇩🇪 Clara – Software developer in training
  • 🇹🇼 Eason – Visual communication design student
  • 🇹🇼 Jimmy – Business management student
  • 🇩🇪 Benjamin – System integration in training

The Business Opportunities

  • More visitors will likely visit the museum by providing shelter, increasing ticket sales and overall foot traffic
  • Selling advertising space on the shelter premises to local businesses and large brands
  • Implementing a kiosk to water vending machines or souvenirs for tourists
  • Offering bicycle storage services for tourists
  • Offering comfort facilities such as restrooms, seating areas and waiting lounges to enhance the visitor experience
  • Providing comprehensive information services, including ticketing, local guides and tourist information

Business Model Canvas

Customer Journey Map

Design Concept


  • Bicycle parking spaces
  • Charging outlets
  • Solar panels

Design Considerations:

  • The museum’s planned relocation in five years
  • Potential flooding issues due to high tides at the port

Planning the details:

  • Stainless steel connectors
  • Incorporates at the base
  • Enabling the shelter to be relocated

Such a translation not only covers the functional features of the design, but also clarifies design details that take into account future environmental changes and museum relocation, making the design more flexible and practical.

See the AWESOME 3D Model that we made


Inspired by the shape of a boat, besides offering a space for visitors to rest and wait. Also includes functionalities such as bicycle parking areas and charging outlets. The roof is equipped with solar panels.

Inspired by the Hamburg Port Museum logo, in addition to featuring bicycle parking spaces, charging outlets and solar panels, the second design includes Digital Signage and stainless steel connectors at the base. This is in consideration of the museum’s planned relocation in five years and potential flooding issues due to high tides at the port, enabling the entire shelter to be moved in the future.


One of our primary responsibilities was to develop a business plan that supports at least two UN sustainability goals


In our group, we were able to create a business model to encourage goals 3, 9 and 12:

  • 3: Pier – Pause is a place that protects people from unconditional weather such as sun, rain etc
  • 9: Pier – Pause “is not just a shelter”, we combine it with a parking place for bicycles, an electrical information panel and sockets for everyone
  • 12: We employ stainless steel connectors and digital signage at the base. This considers the museum’s five-year relocation plan and possible flooding problems brought on by high tides at the port, which will allow for the future relocation of the entire shelter