The Case

We quickly discovered that Dada Dunia did not necessarily need a technical solution, as its business model already seemed complete and well thought out. Instead, the challenge was that not enough people knew about the organization, while bias and racism were underlying issues. Although we (of course!) would love to solve racism, it was clear that this could not be achieved within a two-week timeframe. Therefore, we brainstormed a wide range of possible solutions before one idea stood out to us.

Our challenge

” How might we help the world quickly understand, believe in, and champion African women in remote digital roles — before bias, distance, and invisibility get in the way?”
Jayne Akinyi, Dada Dunia

We narrowed the scope and reframed the challenge to be more approachable and centered around an achiveable goal:

How might we help
the world	Nova Scotia
quickly	within one year
understand, believe in, and champion African women in remote digital roles –	acknowledge the skilled workforce of African women
before bias, distance, and invisibility get in the way?	by using familiar marketing strategies while bridging the cultural and physical gap between companies and dadas?

How we reframed our challenge

“How might we help Nova Scotia acknowledge the skilled workforce of African women by using familiar marketing strategies while bridging the cultural and physical gap between companies and dadas?”
Group 2 🙂

The “Problem Tree” we developed

How we sorted our ideas for solutions using the Walt Disney Method

The persona and persona empathy map we came up with

Our Solution

After lots of ideation, brainstorming, heated discussions, and many questions, we decided to develop a marketing strategy that focused on small- to medium-sized businesses in Nova Scotia.

Even though we wanted Dada Dunia to become globally recognized, we felt that it was not yet the right time for this. Instead, working with local non-profit organizations, increasing brand recognition through merchandise, and developing a solid branding and marketing strategy were what Dada Dunia currently needed.

At the NSCC Makerspace, we printed branded T-shirts and continued developing our booth for the upcoming fair. The results speak for themselves.